One of my favorite music artists of old is Meatloaf. I love his ballads and the amount of passion that is in his music. Recently, I was listening to some Meatloaf and heard a song I have heard many times before, “The future just ain’t what is used to be”. For some reason, this hit...
Author Archives: Gary Box
Today I wanted to address the topic of packages. Packages can help or hurt our sales, depending on our approach. Let’s talk about the positive side of packages. What makes packages work? I think packaging has a psychological effect, they imply to people “this is what you need”. This can provide a floor for orders...
I see a number of price lists posted here and other places that are simply not intelligently designed. First of all, keep one thing in mind, a price list is NOT a marketing piece. It’s a selling piece. So it doesn’t have to be cutesy and loaded with graphics that you think are cool. It’s...
OK, I have to admit it. I’ve not been very good at blogging. It’s not easy to keep up with life, family, business, teaching, Facebook, Twitter, Pinterest, various boards, AND multiple blogs. I’m not sure how some people do it. So I’m going to make an attempt to make a post to this blog at...
At UBOX, we are all about helping photographers better their photography and business skills. UBOX is held at the studio of Gary and Pamela Box, where you can see them do what they do in their real environment. It is a no holds barred educational experience. If you want to take your business to the...